You know LinkedIn is important, but how can you ensure that your profile is heard above the noise? There are a few simple tips and techniques that can improve your LinkedIn page in just a few simple steps. Don’t settle for a haphazard profile. Use these five tips to improve your LinkedIn page today and make yourself seen.
- Use a great photo. It is important to include a photograph on your page. It helps to complete the profile which is the way LinkedIn will include you in searches. Use a professional headshot photo and make sure the photo doesn’t include other people, children, or animals. Don’t use a photo of an object either. Remember, this photo is your first impression. Make it professional and make it memorable.
- Create a great headline. The default headline on your page is your current job title but did you know you could change it? Click the edit button and craft a single sentence that sums up exactly who you are. Use all 120 characters and include some key words that will show up in searches. For example, “Professional Administrative Assistant Skilled in Office Management, Accounting Functions, and Customer Service.”
- Customize your contact info. When you enter your blog or website information you’ll notice that LinkedIn defaults to a simple label. However, if you choose “other” the system allows you to enter a short phrase that better describes the site before you enter the URL. Potential employers are often looking for subject matter experts so if you confidently display your blog title they will take notice.
- Add images. A new feature on LinkedIn is to add links and images to your profile. This will allow you to showcase more than just your resume on your profile page. For example, if you’ve created a stellar PowerPoint presentation you can add the file to your skills profile. Not only will you be telling potential employers that you are skilled in PowerPoint but you can show them how.
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